Bullpen BBQ Restaurant Website Redesign & SEO Optimization

December 21, 2025

Brief and project description

Bullpen BBQ is a restaurant known for serving classic barbecue flavors with a strong local identity. I handled the full website redesign on Wix, focusing on visual appeal, ease of navigation, and conversion-focused design.

The project included a newly designed landing page optimized to attract visitors and encourage action, along with improved layouts for the blog section and individual blog posts.

Process and key outcomes

The redesign began with improving the visual structure and user flow to better support restaurant customers. Layouts were refined to highlight menu offerings, brand personality, and calls to action.

The redesigned website delivers a modern, mobile-friendly experience that reflects the restaurant’s brand and local appeal. Clean layouts, engaging visuals, and clear navigation help visitors find information quickly and take action. SEO optimization and performance improvements ensure better visibility and accessibility, supporting ongoing traffic growth and customer engagement. Mobile responsiveness and performance optimization ensure the site functions smoothly across all devices, while e-commerce and content protection features support both business operations and creative security.

Visual and layout improvement

92%

User experience enhancement

91%

SEO and performance optimization

91%

15 Days

project completion timeline

The final website provides Bullpen BBQ with a refreshed digital presence that supports customer engagement, search visibility, and business growth through effective design and SEO.