Illustrated Invitation Wedding Website Redesign & Development

October 14, 2025

Brief and project description

Illustrated Invitation is a UK-based wedding stationery and design business. I handled a complete redesign of their existing Wix website, focusing on a refined, elegant visual style that reflects the artistic and romantic nature of the wedding industry.

The project involved rebuilding the website structure, enhancing design consistency, and delivering a smooth user experience across all devices while maintaining strong performance and visual quality.

Process and key outcomes

The redesign began with aligning the website’s visual direction to the brand’s creative identity. Custom page layouts were designed for different content sections, ensuring each page felt unique while remaining cohesive across the site.

The redesigned website delivers a refined and visually engaging experience suitable for a wedding-focused audience. Elegant layouts, balanced typography, and soft visual elements help showcase the brand’s creative work effectively. Mobile responsiveness and performance optimization ensure the site functions smoothly across all devices, while e-commerce and content protection features support both business operations and creative security.

Visual consistency and brand alignment

92%

User experience improvement

79%

Mobile performance optimization

91%

20+ Pages

custom-designed and developed

The final website provides Illustrated Invitation with a polished, secure, and scalable online presence that supports both creative presentation and online sales within the wedding industry.